Tag Archives: value

Forever is your problem to fix

If everything seems to take forever to complete, this is your problem. You’re not actually delivering. You’re falling into the trap of mistaking effort with results. If something’s taking forever, you probably didn’t take responsibility for getting the commitment from … Continue reading

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The future of the media

Earlier today I responded to a blog that asked the question, “How influential are newspapers these days?” (The blog is from the Public Relations Institute of Australia Group on LinkedIn.)

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A future PR renaissance?

As with just about every other field of human activity, the Internet, through its potential to connect everyone on a scale not previously seen, is going to change the way that public relations is done. As the channels available to … Continue reading

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Communicating shared value

The January-February issue of the Harvard Business Review carries a paper by Michael Porter and Mark Kramer called Creating Shared Value.

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Who needs the media?

I read an interesting article today in Ragan’s PR Daily, on how Nissan in the UK has created its own internal media operation. (Sorry, I think you have to register to read the original piece, so I can’t include a … Continue reading

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