Tag Archives: Tony Abbott

Always communicate, always explain, never under-estimate your audience

Communications, in all forms, across all channels, glue everything together: alliances, customers, voters, partnerships, employees, shareholders. Elections. Here in Australia, last night’s Queensland State election result, and the continuing debate at the Federal level about the government and its leader Tony … Continue reading

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The Big Deflect: the Coalition’s start in government

In the taxonomy of the Playmaker System’s Standard Table of Influence, there’s only one play in town right now from the new Australian Coalition Government, and it’s the Deflect. While the US sees the Republicans and their recalcitrant Tea Party … Continue reading

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Plays for the Prime Ministry: Deflect vs. Recast

As we enter the final two weeks of Australia’s Federal Election, not surprisingly the influence strategies of the two main parties and their leaders become centred on lower-risk conditioning. What’s fascinating is the analysis of the two main Plays and … Continue reading

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Plays for the Prime Ministry: First TV debate – analysing how both participants sought to influence voters

What do politicians (and for that matter, businessmen and women) do in live debates? Do they run tactical Plays for the duration of the debate, or strategic Plays that underpin their political campaign or corporate strategy?      In last … Continue reading

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Plays for the Prime Ministry: Labels lead early Plays

The first three days of the Australian Federal Election has seen the start of the election gavotte, the running of Plays and counter-Plays with the Label at the forefront. The Playcalling can be disassembled and analysed using the Playmaker’s Standard Table … Continue reading

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The art of politics, the art of communication, Part 3

As the Australian Federal Parliament enters its final week before the Federal Election (still scheduled for September 14th, but who knows in this climate) let’s consider again how the players have made their plays and communicated their positions since my … Continue reading

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