Tag Archives: strategy

Balance, care, thought, strategy

I was pointed to this article from social media entrepreneur Hollis Thomases (@hollisthomases) by John Jones (thank you John). The article is interesting in itself, but the comments to it are even more so. I was somewhat surprised at how many … Continue reading

Posted in General | Tagged , , , , , , , , | 2 Comments

Things not to confuse

Don’t confuse creating a vision for your communications with running a programme. Don’t confuse managing the communications strategy with delivering this month’s PR project. Don’t confuse supporting next quarter’s results with communicating the long-term direction of your organization. Make sure … Continue reading

Posted in General | Tagged , , , , , , , , , | Leave a comment

Don’t pitch: hold a conversation instead

I’ve just read Paul Boross’ book The Pitching Bible. Once again, the concept of having conversations comes up, in this case in the context of pitching for business. I’ve been in more pitches for PR business than I care to … Continue reading

Posted in General | Tagged , , , , | 7 Comments