Tag Archives: Stephen Waddington

Yes, it’s all about influence – and data

I’ve just read this article by Stephen Waddington in the CIPR‘s online blog Influence. Well worth a read – and I ask a few questions in the Comments section at its end, which I repeat and expand on here: how widespread … Continue reading

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Book review: Share This – The Social Media Handbook for PR Professionals

There are so many books on social media in the market. (The irony that they are published as books seems to have escaped everyone.) This is one you should read, even if you’re not a PR professional.

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