Tag Archives: social media

Yes, it’s all about influence – and data

I’ve just read this article by Stephen Waddington in the CIPR‘s online blog Influence. Well worth a read – and I ask a few questions in the Comments section at its end, which I repeat and expand on here: how widespread … Continue reading

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Social breaks out, social selling takes off… and social data still rule

What did 2015 deliver in social? 2015 saw social continue to break out from marketing-only thinking. More senior management embraced and exploited the social web. We saw it first-hand in the financial services, logistics and energy efficiency services sectors. CEOs … Continue reading

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Book review: Shel Israel’s Lethal Generosity

Shel Israel’s latest book (Lethal Generosity – Contextual Technology and the Competitive Edge) builds on his earlier collaboration with Robert Scoble (Age of Context: Mobile, Sensors, Data & the Future of Privacy, which I’ve not yet read) but takes a … Continue reading

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Always communicate, always explain, never under-estimate your audience

Communications, in all forms, across all channels, glue everything together: alliances, customers, voters, partnerships, employees, shareholders. Elections. Here in Australia, last night’s Queensland State election result, and the continuing debate at the Federal level about the government and its leader Tony … Continue reading

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‘By the time you finish reading this book, the data will have changed…’

Book review: The Social Executive, how to master social media and why it’s good for business, by Dionne Kasian-Lew, published by Wiley. For those of us acting as communications or social media professionals, the concept of not understanding, using and … Continue reading

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Back to measurement

It’s been a while… Nice to be back. I continue to be productively busy at DIGIVIZER, the Australian social analytics company. (Hence the lack of blog posts here.) Inevitably much of what we’re doing right now is about deploying and using … Continue reading

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