Tag Archives: Seth Godin

Book review: What To Do When It’s Your Turn (and it’s always your turn), by Seth Godin

At the outset it’s worth stating that for those of you who are already fans of Seth Godin, this new book will be familiar territory. Its form and structure are new, much more akin (as he himself has said) to … Continue reading

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Some thoughts on good public relations

Original thinking. Brilliant execution. Commercial results. Six words to perhaps define public relations for the future. Easy to say, less easy to make real.

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Communicate with intent

In the space of about five minutes this morning, I read two blog posts that touched on what communications actually means. The first was the new official definition of public relations from the Public Relations Society of America (PRSA). That … Continue reading

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A future PR renaissance?

As with just about every other field of human activity, the Internet, through its potential to connect everyone on a scale not previously seen, is going to change the way that public relations is done. As the channels available to … Continue reading

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On tapping emotions

I’m a PR man, so I tell myself I inevitably neither “get” nor especially rate advertising.

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