Tag Archives: relevance

A history lesson

This from veteran and iconic broadcaster Edward Murrow, former director of the United States Information Agency: “To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”   Surely this … Continue reading

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Always communicate, always explain, never under-estimate your audience

Communications, in all forms, across all channels, glue everything together: alliances, customers, voters, partnerships, employees, shareholders. Elections. Here in Australia, last night’s Queensland State election result, and the continuing debate at the Federal level about the government and its leader Tony … Continue reading

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‘Corporate communications’ ahead of ‘public relations’

I have spoken in the past about how much I like the term ‘public relations’ – the concept of developing and nurturing relationships with the public, preferably in both directions, through open and clear communications. But of course, communications goes much … Continue reading

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The long and the short of it

Happy New Year. I recently read an article about how the short-term political message cycle, and it prompted me to consider how we as public relations professionals will manage this in the future. There is no doubt that the short-form … Continue reading

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Gillard v. Rudd: who communicated most effectively?

Now it’s all over (at least for now) I wanted to make some observations about the communications strategies used byAustralia’s Prime Minister Julia Gillard, and the former Foreign Minister, and her predecessor as PM, Kevin Rudd. (For those of you living overseas, … Continue reading

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We’re never to old to learn

I’ve been doing PR for 30 years, but it took my son, who has just started high school, to bring me up short and remind me of a few communications truths.

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