Tag Archives: public relations

Yes, it’s all about influence – and data

I’ve just read this article by Stephen Waddington in the CIPR‘s online blog Influence. Well worth a read – and I ask a few questions in the Comments section at its end, which I repeat and expand on here: how widespread … Continue reading

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Comms strategy 101

The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains … Continue reading

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A history lesson

This from veteran and iconic broadcaster Edward Murrow, former director of the United States Information Agency: “To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”   Surely this … Continue reading

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Always communicate, always explain, never under-estimate your audience

Communications, in all forms, across all channels, glue everything together: alliances, customers, voters, partnerships, employees, shareholders. Elections. Here in Australia, last night’s Queensland State election result, and the continuing debate at the Federal level about the government and its leader Tony … Continue reading

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Book review: What To Do When It’s Your Turn (and it’s always your turn), by Seth Godin

At the outset it’s worth stating that for those of you who are already fans of Seth Godin, this new book will be familiar territory. Its form and structure are new, much more akin (as he himself has said) to … Continue reading

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Structured v. spontaneous

Spontaneous is always exciting. Often scary. The natural domain (certainly the natural starting point) of the social web. It somehow feels more authentic than structured. Structured is planned. Laborious. The natural domain of lawyers and old-school corporate communications control freaks. … Continue reading

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