Tag Archives: public relations

Fact will beat fake in the end

I enjoyed Paul Smith’s interview with Atlassian’s Mike Cannon-Brookes in Monday’s Australian Financial Review. In particular, I noted Cannon-Brooke’s calling out of the misstatement of the facts, as he saw it, about (in this case) energy policy. Closer to home, I’m … Continue reading

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The power of brands (and public relations)

A week ago (on 5 September 2017) the LEGO Group announced its first decline in half-year revenues in ten years, a drop in profit, and 1,400 job redundancies. My eventual reaction was surprise and interest – I am after all … Continue reading

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Yes, it’s all about influence – and data

I’ve just read this article by Stephen Waddington in the CIPR‘s online blog Influence. Well worth a read – and I ask a few questions in the Comments section at its end, which I repeat and expand on here: how widespread … Continue reading

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Comms strategy 101

The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains … Continue reading

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A history lesson

This from veteran and iconic broadcaster Edward Murrow, former director of the United States Information Agency: “To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”   Surely this … Continue reading

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Always communicate, always explain, never under-estimate your audience

Communications, in all forms, across all channels, glue everything together: alliances, customers, voters, partnerships, employees, shareholders. Elections. Here in Australia, last night’s Queensland State election result, and the continuing debate at the Federal level about the government and its leader Tony … Continue reading

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