Tag Archives: objectives

Communicate with intent

In the space of about five minutes this morning, I read two blog posts that touched on what communications actually means. The first was the new official definition of public relations from the Public Relations Society of America (PRSA). That … Continue reading

Posted in General | Tagged , , , , , , , | Leave a comment

The tensions between resources, budgets, needs

There always seems to be a tension between resources, budgets and needs. How do we remove these tensions? How about moving away from the starting point of “doing the minimum” and move towards “meet the objective”. Doing the minimum always … Continue reading

Posted in General | Tagged , , , , | Leave a comment