Tag Archives: measurement

A PR analysis of the Queen’s Diamond Jubilee

And so the great week of celebrations is over. How does the Queen’s Diamond Jubilee measure as a public relations exercise? Here are my thoughts, very much from an outsider’s perspective.

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Getting your ruler out, again

I’ve been thinking about, and have been confronted recently with, the concept of measuring “public relations success”. We still flinch, I think, when these words are uttered in the same sentence. I think two things are worth remembering.

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