Tag Archives: marketing

Book review: What To Do When It’s Your Turn (and it’s always your turn), by Seth Godin

At the outset it’s worth stating that for those of you who are already fans of Seth Godin, this new book will be familiar territory. Its form and structure are new, much more akin (as he himself has said) to … Continue reading

Posted in General | Tagged , , , , | Leave a comment

Back to measurement

It’s been a while… Nice to be back. I continue to be productively busy at DIGIVIZER, the Australian social analytics company. (Hence the lack of blog posts here.) Inevitably much of what we’re doing right now is about deploying and using … Continue reading

Posted in General | Tagged , , , , , | Leave a comment

Is marketing the poor cousin of business?

I only ask because I think I know more marketing people currently seeking new positions than from any other profession or area of expertise, and I think that every organization I’ve ever worked for or worked with has a smaller … Continue reading

Posted in General | Tagged , | Leave a comment

Hope as a strategy

The last week in Australia has seen various reports and comments on the performance of the Australian economy. At the start of the week, share values fell dramatically on worries about Europe. Then Government data were released about the quarter … Continue reading

Posted in General | Tagged , , , , , , | Leave a comment

Don’t stint on marketing

Observations of a number of companies over recent weeks indicate a tendency to stint on marketing, communications, and customer relations.

Posted in General | Tagged , , , , , | Leave a comment

Engage

Engaging is the precursor to moving a business relationship forward, to delivering on an objective, to making a difference.

Posted in General | Tagged , , , , , | Leave a comment