Tag Archives: Julia Gillard

Plays for the Prime Ministry: Deflect vs. Recast

As we enter the final two weeks of Australia’s Federal Election, not surprisingly the influence strategies of the two main parties and their leaders become centred on lower-risk conditioning. What’s fascinating is the analysis of the two main Plays and … Continue reading

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Park politics for a moment: succinct communications thinking

John McTernan, former PM Julia Gillard’s communications director, has a piece in today’s Sydney Morning Herald. Park your personal political persuasion for a moment and read it, at http://www.smh.com.au/comment/three-weeks-to-go-can-labor-still-win-20130819-2s78w.html. Photo: http://images.smh.com.au/2012/05/30/3335700/art-353-john-mcternan-200×0.jpg It’s a wonderfully succinct piece of strategic communications thinking. I’m often … Continue reading

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The art of politics, the art of communication, Part 3

As the Australian Federal Parliament enters its final week before the Federal Election (still scheduled for September 14th, but who knows in this climate) let’s consider again how the players have made their plays and communicated their positions since my … Continue reading

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The oldest communications skill of all?

No, not the one you’re thinking of. The side-step, back-track and no comment I think represent the oldest communication skill of all. Most familiar from the political world, the strategic side-step, the tactical tap-dance around a problem, crisis, product recall, … Continue reading

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Plays in Australian politics: political football or playing a blinder?

Julia Gillard has played a blinder, as they say in the world of soccer, running a Bait on Opposition Leader Tony Abbott on when to introduce new legislation for the National Disability Insurance Scheme (NDIS) into Parliament. By initially declaring that … Continue reading

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Plays in Australian politics: high-stakes plays on camera

This morning’s Channel 7 Sunrise segment featuring Joe Hockey and Kevin Rudd also featured a panoply of political plays both tactical and strategic.    No surprises there. But let’s analyse the plays each ran during the segment using the Playmaker … Continue reading

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