Tag Archives: influence strategy

Malcolm Turnbull’s Crazy Ivan

Today’s announcement by Australia’s Prime Minister to recall both the Australian Senate and the House of Representatives, and serve an ultimatum – pass legislation or witness a double dissolution of both Houses, and an early Federal Election – deserves analysis. … Continue reading

Posted in Influence Strategy | Tagged , , , , | Leave a comment

‘Corporate communications’ ahead of ‘public relations’

I have spoken in the past about how much I like the term ‘public relations’ – the concept of developing and nurturing relationships with the public, preferably in both directions, through open and clear communications. But of course, communications goes much … Continue reading

Posted in General | Tagged , , , , , | Leave a comment

Don’t forget what it’s really all about

I was doing some recent work on creating a social media programme, and the mantra kept returning to one sentiment: whatever we do, it’s all about increasing sales for the client. How do we ensure that our content influences sales? … Continue reading

Posted in General | Tagged , , | Leave a comment

The Big Deflect: the Coalition’s start in government

In the taxonomy of the Playmaker System’s Standard Table of Influence, there’s only one play in town right now from the new Australian Coalition Government, and it’s the Deflect. While the US sees the Republicans and their recalcitrant Tea Party … Continue reading

Posted in General, Influence Strategy | Tagged , , | Leave a comment

Plays for the Prime Ministry: Deflect vs. Recast

As we enter the final two weeks of Australia’s Federal Election, not surprisingly the influence strategies of the two main parties and their leaders become centred on lower-risk conditioning. What’s fascinating is the analysis of the two main Plays and … Continue reading

Posted in Influence Strategy | Tagged , , , , , , , | Leave a comment

Plays for the Prime Ministry: First TV debate – analysing how both participants sought to influence voters

What do politicians (and for that matter, businessmen and women) do in live debates? Do they run tactical Plays for the duration of the debate, or strategic Plays that underpin their political campaign or corporate strategy?      In last … Continue reading

Posted in Influence Strategy | Tagged , , , , | Leave a comment