Tag Archives: Government

Gillard v. Rudd: who communicated most effectively?

Now it’s all over (at least for now) I wanted to make some observations about the communications strategies used byAustralia’s Prime Minister Julia Gillard, and the former Foreign Minister, and her predecessor as PM, Kevin Rudd. (For those of you living overseas, … Continue reading

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Getting your ruler out, again

I’ve been thinking about, and have been confronted recently with, the concept of measuring “public relations success”. We still flinch, I think, when these words are uttered in the same sentence. I think two things are worth remembering.

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Good government communication is not spin, it’s good government

Communications is about creating value and helping people find it. In Australia, we have the scenario of a Government with the value (policies) but which is seemingly incapable of communicating it effectively, and an Opposition with the communications skills but … Continue reading

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