Tag Archives: DIGIVIZER

Why Martech Matters & How SMBs Can Use It

If you’re not in the IT sector you may have never heard of Gartner, a global industry analyst firm that makes sense of the IT sector, user trends in IT, and who’s “in” and “out” in the IT space. When Gartner shines … Continue reading

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How to work effectively with the media

Public relations (PR) is much more than solely engaging with journalists, but for many organizations working effectively with the media remains the cornerstone of their PR programmes and strategies. Media relations is a legitimate option for SMBs and startups that, when understood, can help young … Continue reading

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Forget everything you’ve ever learned about recruitment: new dimensions needed

I’ve been party to, and read, a number of conversations in recent days about recruitment, culture, skills and equipping the workforce of tomorrow with the skills of tomorrow. (My CEO at Digivizer Emma Lo Russo touches on this – and … Continue reading

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Book review: Shel Israel’s Lethal Generosity

Shel Israel’s latest book (Lethal Generosity – Contextual Technology and the Competitive Edge) builds on his earlier collaboration with Robert Scoble (Age of Context: Mobile, Sensors, Data & the Future of Privacy, which I’ve not yet read) but takes a … Continue reading

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Back to measurement

It’s been a while… Nice to be back. I continue to be productively busy at DIGIVIZER, the Australian social analytics company. (Hence the lack of blog posts here.) Inevitably much of what we’re doing right now is about deploying and using … Continue reading

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