Tag Archives: David Meerman Scott

Back to measurement

It’s been a while… Nice to be back. I continue to be productively busy at DIGIVIZER, the Australian social analytics company. (Hence the lack of blog posts here.) Inevitably much of what we’re doing right now is about deploying and using … Continue reading

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Book review: Marketing the Moon – PR lessons from the Apollo era

Marketing the Moon – The Selling of the Apollo Lunar Program, by David Meerman Scott and Richard Jurek, is a book I’ve been waiting for – in the obvious sense, once the authors flagged its existence, but also in the … Continue reading

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Book Review: David Meerman Scott’s new book on Newsjacking

David Meerman Scott has the ability to tap the corporate communications Zeitgeist and does so again with this new book, which has the somewhat long full title ‘Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate … Continue reading

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Speed and control, and how both change in the social media era

Clay Shirky’s essay in The January/February 2011 issue of Foreign Affairs, on the Political Power of Social Media, and Malcolm Gladwell’s response in the March/April issue, prompt thoughts closer to my personal, more prosaic experiences of using social media.

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On tapping emotions

I’m a PR man, so I tell myself I inevitably neither “get” nor especially rate advertising.

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