Tag Archives: corporate communications

A history lesson

This from veteran and iconic broadcaster Edward Murrow, former director of the United States Information Agency: “To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”   Surely this … Continue reading

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Always communicate, always explain, never under-estimate your audience

Communications, in all forms, across all channels, glue everything together: alliances, customers, voters, partnerships, employees, shareholders. Elections. Here in Australia, last night’s Queensland State election result, and the continuing debate at the Federal level about the government and its leader Tony … Continue reading

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Structured v. spontaneous

Spontaneous is always exciting. Often scary. The natural domain (certainly the natural starting point) of the social web. It somehow feels more authentic than structured. Structured is planned. Laborious. The natural domain of lawyers and old-school corporate communications control freaks. … Continue reading

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‘By the time you finish reading this book, the data will have changed…’

Book review: The Social Executive, how to master social media and why it’s good for business, by Dionne Kasian-Lew, published by Wiley. For those of us acting as communications or social media professionals, the concept of not understanding, using and … Continue reading

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The Jack Reacher school of marketing & communications

I’m a fan of Lee Child’s Jack Reacher novels. The new one is out next week (September 2014) and is now in preview. There’s a great phrase early in the new novel that neatly reminds us of what it is … Continue reading

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What being on message is not

It’s not sticking to a script. It’s not being cautious or fearful about having a debate. It’s not about toeing a corporate line to the exclusion of common sense or a common understanding. It is about being clear about what … Continue reading

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