Tag Archives: conversations

Book review: What To Do When It’s Your Turn (and it’s always your turn), by Seth Godin

At the outset it’s worth stating that for those of you who are already fans of Seth Godin, this new book will be familiar territory. Its form and structure are new, much more akin (as he himself has said) to … Continue reading

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Structured v. spontaneous

Spontaneous is always exciting. Often scary. The natural domain (certainly the natural starting point) of the social web. It somehow feels more authentic than structured. Structured is planned. Laborious. The natural domain of lawyers and old-school corporate communications control freaks. … Continue reading

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What being on message is not

It’s not sticking to a script. It’s not being cautious or fearful about having a debate. It’s not about toeing a corporate line to the exclusion of common sense or a common understanding. It is about being clear about what … Continue reading

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We’re two today

This blog is two years old. Thank you for reading.

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People know more than you think

It’s useful to remember that in most commercial contexts, the audience has already done its research on your organization, and there’s probably a reason why those in the audience are listening to you.

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Life is not a straight line (so have lots of conversations)

I recently read a paper by friend, psychologist and business and elite sports coach Tim O’Brien (@Doctob), about the tendency today to move away from ambiguity and complexity towards what he calls A or B thinking, and why this is … Continue reading

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