Tag Archives: communications

Manipulation, guidance, openness; what is the role for public relations?

The start of the trial in the UK of former News of the World editor Rebekah Brooks, her husband Charlie Brooks,  Andy Coulson (Prime Minister David Cameron’s former communications director and former editor of the New of the World), and … Continue reading

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Plays for the Prime Ministry: Deflect vs. Recast

As we enter the final two weeks of Australia’s Federal Election, not surprisingly the influence strategies of the two main parties and their leaders become centred on lower-risk conditioning. What’s fascinating is the analysis of the two main Plays and … Continue reading

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Park politics for a moment: succinct communications thinking

John McTernan, former PM Julia Gillard’s communications director, has a piece in today’s Sydney Morning Herald. Park your personal political persuasion for a moment and read it, at http://www.smh.com.au/comment/three-weeks-to-go-can-labor-still-win-20130819-2s78w.html. Photo: http://images.smh.com.au/2012/05/30/3335700/art-353-john-mcternan-200×0.jpg It’s a wonderfully succinct piece of strategic communications thinking. I’m often … Continue reading

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We’re two today

This blog is two years old. Thank you for reading.

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People know more than you think

It’s useful to remember that in most commercial contexts, the audience has already done its research on your organization, and there’s probably a reason why those in the audience are listening to you.

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The oldest communications skill of all?

No, not the one you’re thinking of. The side-step, back-track and no comment I think represent the oldest communication skill of all. Most familiar from the political world, the strategic side-step, the tactical tap-dance around a problem, crisis, product recall, … Continue reading

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