Tag Archives: communications strategy

Social breaks out, social selling takes off… and social data still rule

What did 2015 deliver in social? 2015 saw social continue to break out from marketing-only thinking. More senior management embraced and exploited the social web. We saw it first-hand in the financial services, logistics and energy efficiency services sectors. CEOs … Continue reading

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Comms strategy 101

The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains … Continue reading

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Don’t let the tail wag the dog

Just saying. Don’t let process wag strategy. Don’t let spreadsheets wag creativity. Don’t let reporting wag flexibility and responsiveness. Don’t let tomorrow determine the big picture. Don’t let minutiae get in the way of success. Just saying.

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A history lesson

This from veteran and iconic broadcaster Edward Murrow, former director of the United States Information Agency: “To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”   Surely this … Continue reading

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Always communicate, always explain, never under-estimate your audience

Communications, in all forms, across all channels, glue everything together: alliances, customers, voters, partnerships, employees, shareholders. Elections. Here in Australia, last night’s Queensland State election result, and the continuing debate at the Federal level about the government and its leader Tony … Continue reading

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Structured v. spontaneous

Spontaneous is always exciting. Often scary. The natural domain (certainly the natural starting point) of the social web. It somehow feels more authentic than structured. Structured is planned. Laborious. The natural domain of lawyers and old-school corporate communications control freaks. … Continue reading

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