Tag Archives: communications leadership

Comms strategy 101

The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains … Continue reading

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Don’t let the tail wag the dog

Just saying. Don’t let process wag strategy. Don’t let spreadsheets wag creativity. Don’t let reporting wag flexibility and responsiveness. Don’t let tomorrow determine the big picture. Don’t let minutiae get in the way of success. Just saying.

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A history lesson

This from veteran and iconic broadcaster Edward Murrow, former director of the United States Information Agency: “To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”   Surely this … Continue reading

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Always communicate, always explain, never under-estimate your audience

Communications, in all forms, across all channels, glue everything together: alliances, customers, voters, partnerships, employees, shareholders. Elections. Here in Australia, last night’s Queensland State election result, and the continuing debate at the Federal level about the government and its leader Tony … Continue reading

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‘Corporate communications’ ahead of ‘public relations’

I have spoken in the past about how much I like the term ‘public relations’ – the concept of developing and nurturing relationships with the public, preferably in both directions, through open and clear communications. But of course, communications goes much … Continue reading

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LEGO & Greenpeace: effective public relations

Note I said LEGO & Greenpeace. Not LEGO v. Greenpeace. Not one company wins and one loses. Most of you reading this blog will know that LEGO has had an agreement in place with Shell in which LEGO sets carrying the … Continue reading

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