Tag Archives: CIPR

Yes, it’s all about influence – and data

I’ve just read this¬†article by Stephen Waddington in the CIPR‘s online blog Influence. Well worth a read – and I ask a few questions in the Comments section at its end, which I repeat and expand on here: how widespread … Continue reading

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Book review: Share This – The Social Media Handbook for PR Professionals

There are so many books on social media in the market. (The irony that they¬†are published as books seems to have escaped everyone.) This is one you should read, even if you’re not a PR professional.

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