Tag Archives: budgets

On PR planning

I’m reading a booklet at the moment by Ronald Buijsse and Goos Kant of Dutch software company ORTEC. ORTEC makes software and systems for logistics companies It’s complicated stuff that makes all those moving parts required to move goods from A … Continue reading

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The tensions between resources, budgets, needs

There always seems to be a tension between resources, budgets and needs. How do we remove these tensions? How about moving away from the starting point of “doing the minimum” and move towards “meet the objective”. Doing the minimum always … Continue reading

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