Tag Archives: Barack Obama

Comms strategy 101

The start of the current round of US Presidential primaries reminds us of the impact strategic communications can have on any campaign, political or corporate. The benchmark, certainly in how social media were first engaged in a politically meaningful sense, remains … Continue reading

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Testing the US Presidential campaign against 6 communications tenets

In the end, Mitt Romney won perhaps just that first presidential debate. How does the US Presidential election look, and how do Barack Obama and Mitt Romney score, when measured by six communications tenets? Let’s take a look. Everyone can … Continue reading

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