Tag Archives: advertising

The end of the print media business model

This week’s announcements in Australia of radical overhauls of their businesses by Fairfax and News Limited are merely the latest in a long sequence of announcements appearing with depressing regularity signalling the end of the so-called print media business model.

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On tapping emotions

I’m a PR man, so I tell myself I inevitably neither “get” nor especially rate advertising.

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