Category Archives: Social media

Data: Decide, Act, Test, Amend

Successful digital and social marketing programmes are built on interconnected modules, all needed to deliver the best possible results for customers, at the best possible returns on investment in resources and budgets for the organization running the programmes. The thread … Continue reading

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Know where to go, know what to do: plug into data and act on those inputs to maximize your marketing effort

I used to take flying lessons, many years ago. Although I never got my private pilot’s licence, learning how to master a light aircraft was some of the best fun I’ve ever had – and the concentration (for me, at … Continue reading

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Social breaks out, social selling takes off… and social data still rule

What did 2015 deliver in social? 2015 saw social continue to break out from marketing-only thinking. More senior management embraced and exploited the social web. We saw it first-hand in the financial services, logistics and energy efficiency services sectors. CEOs … Continue reading

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