Category Archives: General

Let’s have meaningful marketing conversations

It’s the digital equivalent of eyes glazing over, that unfortunate side-effect when a conversation you think is interesting is boring the other person. And the effect is bad enough when it’s face to face with just one person (especially if … Continue reading

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In light of recent events…

I’m no political commentator but, re-reading Henry Mintzberg’s (@Mintzberg141) book Managers Not MBAs, I chanced across the following passage. I think it casts light on possible context for both last week’s US Presidential Election and the earlier Brexit result in the … Continue reading

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Yes, it’s all about influence – and data

I’ve just read this article by Stephen Waddington in the CIPR‘s online blog Influence. Well worth a read – and I ask a few questions in the Comments section at its end, which I repeat and expand on here: how widespread … Continue reading

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The hunting of the Snark

Businesses are besotted with extracting what they see as more efficiency from their operations. The instant they repeat their first success, most try to become “more efficient.” It’s an occupation that generates its own jargon (efficiency is a perfectly acceptable … Continue reading

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Book review: Tim O’Brien’s Inner Story

Disclosure: I’ve known author Tim O’Brien since university. We even share the same birthday (although, as I always remind him, he’s always older than me.) So rest assured, this review has to be the most-objective I’ve probably ever written. Looking … Continue reading

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VW’s reputation up in smoke: the first global brand crisis?

Obviously not. But Volkswagen’s handling of the crisis that exploded following the revelation that the company had deliberately installed software that reduced exhaust emissions only at the time of scheduled services, reminds every organization that life is now too fast and … Continue reading

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