Category Archives: General

Forget everything you’ve ever learned about recruitment: new dimensions needed

I’ve been party to, and read, a number of conversations in recent days about recruitment, culture, skills and equipping the workforce of tomorrow with the skills of tomorrow. (My CEO at Digivizer Emma Lo Russo touches on this – and … Continue reading

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Data: Decide, Act, Test, Amend

Successful digital and social marketing programmes are built on interconnected modules, all needed to deliver the best possible results for customers, at the best possible returns on investment in resources and budgets for the organization running the programmes. The thread … Continue reading

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Fact will beat fake in the end

I enjoyed Paul Smith’s interview with Atlassian’s Mike Cannon-Brookes in Monday’s Australian Financial Review. In particular, I noted Cannon-Brooke’s calling out of the misstatement of the facts, as he saw it, about (in this case) energy policy. Closer to home, I’m … Continue reading

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The power of brands (and public relations)

A week ago (on 5 September 2017) the LEGO Group announced its first decline in half-year revenues in ten years, a drop in profit, and 1,400 job redundancies. My eventual reaction was surprise and interest – I am after all … Continue reading

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Let’s have meaningful marketing conversations

It’s the digital equivalent of eyes glazing over, that unfortunate side-effect when a conversation you think is interesting is boring the other person. And the effect is bad enough when it’s face to face with just one person (especially if … Continue reading

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In light of recent events…

I’m no political commentator but, re-reading Henry Mintzberg’s (@Mintzberg141) book Managers Not MBAs, I chanced across the following passage. I think it casts light on possible context for both last week’s US Presidential Election and the earlier Brexit result in the … Continue reading

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