Category Archives: General

Data: Decide, Act, Test, Amend

Successful digital and social marketing programmes are built on interconnected modules, all needed to deliver the best possible results for customers, at the best possible returns on investment in resources and budgets for the organization running the programmes. The thread … Continue reading

Posted in General, Social media | Tagged , , , , , | Leave a comment

Fact will beat fake in the end

I enjoyed Paul Smith’s interview with Atlassian’s Mike Cannon-Brookes in Monday’s Australian Financial Review. In particular, I noted Cannon-Brooke’s calling out of the misstatement of the facts, as he saw it, about (in this case) energy policy. Closer to home, I’m … Continue reading

Posted in General | Tagged , , , , | Leave a comment

The power of brands (and public relations)

A week ago (on 5 September 2017) the LEGO Group announced its first decline in half-year revenues in ten years, a drop in profit, and 1,400 job redundancies. My eventual reaction was surprise and interest – I am after all … Continue reading

Posted in General, Influence Strategy | Tagged , , | Leave a comment

Let’s have meaningful marketing conversations

It’s the digital equivalent of eyes glazing over, that unfortunate side-effect when a conversation you think is interesting is boring the other person. And the effect is bad enough when it’s face to face with just one person (especially if … Continue reading

Posted in General | Leave a comment

In light of recent events…

I’m no political commentator but, re-reading Henry Mintzberg’s (@Mintzberg141) book Managers Not MBAs, I chanced across the following passage. I think it casts light on possible context for both last week’s US Presidential Election and the earlier Brexit result in the … Continue reading

Posted in General | Leave a comment

Yes, it’s all about influence – and data

I’ve just read this article by Stephen Waddington in the CIPR‘s online blog Influence. Well worth a read – and I ask a few questions in the Comments section at its end, which I repeat and expand on here: how widespread … Continue reading

Posted in General | Tagged , , , , , , | Leave a comment