Author Archives: alansmithoz

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.

Data: Decide, Act, Test, Amend

Successful digital and social marketing programmes are built on interconnected modules, all needed to deliver the best possible results for customers, at the best possible returns on investment in resources and budgets for the organization running the programmes. The thread … Continue reading

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Fact will beat fake in the end

I enjoyed Paul Smith’s interview with Atlassian’s Mike Cannon-Brookes in Monday’s Australian Financial Review. In particular, I noted Cannon-Brooke’s calling out of the misstatement of the facts, as he saw it, about (in this case) energy policy. Closer to home, I’m … Continue reading

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Know where to go, know what to do: plug into data and act on those inputs to maximize your marketing effort

I used to take flying lessons, many years ago. Although I never got my private pilot’s licence, learning how to master a light aircraft was some of the best fun I’ve ever had – and the concentration (for me, at … Continue reading

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The power of brands (and public relations)

A week ago (on 5 September 2017) the LEGO Group announced its first decline in half-year revenues in ten years, a drop in profit, and 1,400 job redundancies. My eventual reaction was surprise and interest – I am after all … Continue reading

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Let’s have meaningful marketing conversations

It’s the digital equivalent of eyes glazing over, that unfortunate side-effect when a conversation you think is interesting is boring the other person. And the effect is bad enough when it’s face to face with just one person (especially if … Continue reading

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In light of recent events…

I’m no political commentator but, re-reading Henry Mintzberg’s (@Mintzberg141) book Managers Not MBAs, I chanced across the following passage. I think it casts light on possible context for both last week’s US Presidential Election and the earlier Brexit result in the … Continue reading

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