Author Archives: alansmithoz

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.

Why Martech Matters & How SMBs Can Use It

If you’re not in the IT sector you may have never heard of Gartner, a global industry analyst firm that makes sense of the IT sector, user trends in IT, and who’s “in” and “out” in the IT space. When Gartner shines … Continue reading

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How to work effectively with the media

Public relations (PR) is much more than solely engaging with journalists, but for many organizations working effectively with the media remains the cornerstone of their PR programmes and strategies. Media relations is a legitimate option for SMBs and startups that, when understood, can help young … Continue reading

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5 Strategies That Should Underpin Every Digital Marketing Plan

New research from the Pew Research Center leads with the headline: “Western Europeans under 30 view news media less positively, and rely more on digital platforms, than older adults.” Much of these research results seem at odds with each other, with important differences apparent … Continue reading

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7 insights for startups & small businesses in the latest Meeker Internet Report

Every year, Mary Meeker publishes her annual Internet Report. A Silicon Valley analyst with VC firm Kleiner Perkins Caufield & Byers, she updates the world on what’s next for the Internet, based on increasing trends from the last year.  KPCB has raised US$10 … Continue reading

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Forget everything you’ve ever learned about recruitment: new dimensions needed

I’ve been party to, and read, a number of conversations in recent days about recruitment, culture, skills and equipping the workforce of tomorrow with the skills of tomorrow. (My CEO at Digivizer Emma Lo Russo touches on this – and … Continue reading

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Data: Decide, Act, Test, Amend

Successful digital and social marketing programmes are built on interconnected modules, all needed to deliver the best possible results for customers, at the best possible returns on investment in resources and budgets for the organization running the programmes. The thread … Continue reading

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