Author Archives: alansmithoz

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.

Let’s have meaningful marketing conversations

It’s the digital equivalent of eyes glazing over, that unfortunate side-effect when a conversation you think is interesting is boring the other person. And the effect is bad enough when it’s face to face with just one person (especially if … Continue reading

Posted in General | Leave a comment

In light of recent events…

I’m no political commentator but, re-reading Henry Mintzberg’s (@Mintzberg141) book Managers Not MBAs, I chanced across the following passage. I think it casts light on possible context for both last week’s US Presidential Election and the earlier Brexit result in the … Continue reading

Posted in General | Leave a comment

Yes, it’s all about influence – and data

I’ve just read this article by Stephen Waddington in the CIPR‘s online blog Influence. Well worth a read – and I ask a few questions in the Comments section at its end, which I repeat and expand on here: how widespread … Continue reading

Posted in General | Tagged , , , , , , | Leave a comment

The hunting of the Snark

Businesses are besotted with extracting what they see as more efficiency from their operations. The instant they repeat their first success, most try to become “more efficient.” It’s an occupation that generates its own jargon (efficiency is a perfectly acceptable … Continue reading

Posted in General | Tagged , | Leave a comment

Malcolm Turnbull’s Crazy Ivan

Today’s announcement by Australia’s Prime Minister to recall both the Australian Senate and the House of Representatives, and serve an ultimatum – pass legislation or witness a double dissolution of both Houses, and an early Federal Election – deserves analysis. … Continue reading

Posted in Influence Strategy | Tagged , , , , | Leave a comment

Book review: Tim O’Brien’s Inner Story

Disclosure: I’ve known author Tim O’Brien since university. We even share the same birthday (although, as I always remind him, he’s always older than me.) So rest assured, this review has to be the most-objective I’ve probably ever written. Looking … Continue reading

Posted in General | Tagged , , , , , , | Leave a comment