Author Archives: alansmithoz

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.

7 insights for startups & small businesses in the latest Meeker Internet Report

Every year, Mary Meeker publishes her annual Internet Report. A Silicon Valley analyst with VC firm Kleiner Perkins Caufield & Byers, she updates the world on what’s next for the Internet, based on increasing trends from the last year.  KPCB has raised US$10 … Continue reading

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Forget everything you’ve ever learned about recruitment: new dimensions needed

I’ve been party to, and read, a number of conversations in recent days about recruitment, culture, skills and equipping the workforce of tomorrow with the skills of tomorrow. (My CEO at Digivizer Emma Lo Russo touches on this – and … Continue reading

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Data: Decide, Act, Test, Amend

Successful digital and social marketing programmes are built on interconnected modules, all needed to deliver the best possible results for customers, at the best possible returns on investment in resources and budgets for the organization running the programmes. The thread … Continue reading

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Fact will beat fake in the end

I enjoyed Paul Smith’s interview with Atlassian’s Mike Cannon-Brookes in Monday’s Australian Financial Review. In particular, I noted Cannon-Brooke’s calling out of the misstatement of the facts, as he saw it, about (in this case) energy policy. Closer to home, I’m … Continue reading

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Know where to go, know what to do: plug into data and act on those inputs to maximize your marketing effort

I used to take flying lessons, many years ago. Although I never got my private pilot’s licence, learning how to master a light aircraft was some of the best fun I’ve ever had – and the concentration (for me, at … Continue reading

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The power of brands (and public relations)

A week ago (on 5 September 2017) the LEGO Group announced its first decline in half-year revenues in ten years, a drop in profit, and 1,400 job redundancies. My eventual reaction was surprise and interest – I am after all … Continue reading

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