Yes, it’s all about influence – and data

I’ve just read this article by Stephen Waddington in the CIPR‘s online blog Influence.


Well worth a read – and I ask a few questions in the Comments section at its end, which I repeat and expand on here:

  • how widespread is rigorous data analysis in our profession?
  • can we ever advise clients or colleagues without data to underpin that advice?
  • how many of us actually do this?
  • do we factor in the resources (analysts, PR professional and budgets) to make this real and meaningful?
  • how do we convince management that what they thought they wanted to hear might not be what people are actually saying?

Food for thought. And thank you Stephen.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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