Don’t let the tail wag the dog


Just saying.

Don’t let process wag strategy.

Don’t let spreadsheets wag creativity.

Don’t let reporting wag flexibility and responsiveness.

Don’t let tomorrow determine the big picture.

Don’t let minutiae get in the way of success.

Just saying.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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