Monthly Archives: January 2015

Book review: What To Do When It’s Your Turn (and it’s always your turn), by Seth Godin

At the outset it’s worth stating that for those of you who are already fans of Seth Godin, this new book will be familiar territory. Its form and structure are new, much more akin (as he himself has said) to … Continue reading

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Structured v. spontaneous

Spontaneous is always exciting. Often scary. The natural domain (certainly the natural starting point) of the social web. It somehow feels more authentic than structured. Structured is planned. Laborious. The natural domain of lawyers and old-school corporate communications control freaks. … Continue reading

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