Monthly Archives: September 2014

‘By the time you finish reading this book, the data will have changed…’

Book review: The Social Executive, how to master social media and why it’s good for business, by Dionne Kasian-Lew, published by Wiley. For those of us acting as communications or social media professionals, the concept of not understanding, using and … Continue reading

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Communications, marketing & sales: cousins maybe, but not triplets

For much of the time each of these disciplines supports each other, and an integrated and synchronized plan of execution is always essential. But: sales teams are motivated by sales revenue. Quite rightly, they will do what’s needed to close the … Continue reading

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