What being on message is not


It’s not sticking to a script.

It’s not being cautious or fearful about having a debate.

It’s not about toeing a corporate line to the exclusion of common sense or a common understanding.

WP_20140823_001[1]

It is about being clear about what you want to say.

It is about being on top of your brief.

It is about having the confidence in your position and product to argue your case (and therefore having a position in the first place).

Then you can have a conversation, win the point, recruit the new fan, customer, colleague, or voter.

Note: no mention of comms channels here. Channels are important (a great point is worthless if no-one hears it). But you need the point first.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
This entry was posted in General and tagged , , , , . Bookmark the permalink.

Leave a reply: connecting and communicating counts!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s