Monthly Archives: August 2014

The Jack Reacher school of marketing & communications

I’m a fan of Lee Child’s Jack Reacher novels. The new one is out next week (September 2014) and is now in preview. There’s a great phrase early in the new novel that neatly reminds us of what it is … Continue reading

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What being on message is not

It’s not sticking to a script. It’s not being cautious or fearful about having a debate. It’s not about toeing a corporate line to the exclusion of common sense or a common understanding. It is about being clear about what … Continue reading

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Blog angst

I’ve been fretting about not blogging. And then I realized that the reason has been an intense focus on client and business development,  a focus on delivering value to clients and partners. That’s not to abandon readers of this blog … Continue reading

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