Making people care enough to want to understand


PR can be defined as making (helping?) people understand.

In fact, it’s more. It’s about making people care enough to want to understand.

And it’s from that position that connections are made, communities built, advocates empowered, and actions taken.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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