Monthly Archives: April 2014

Book review: Marketing the Moon – PR lessons from the Apollo era

Marketing the Moon – The Selling of the Apollo Lunar Program, by David Meerman Scott and Richard Jurek, is a book I’ve been waiting for – in the obvious sense, once the authors flagged its existence, but also in the … Continue reading

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Social not the same as speedy when it comes to communications

The task of influencing a group of people gets no faster when engaging with them directly through social media. 

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Making people care enough to want to understand

PR can be defined as making (helping?) people understand. In fact, it’s more. It’s about making people care enough to want to understand. And it’s from that position that connections are made, communities built, advocates empowered, and actions taken.

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