Monthly Archives: March 2014

The role of public relations: giving the board the freedom to be successful

A colleague once defined public relations as making the CEO look good. This seemed a little cynical at the time, but there’s more than a grain of truth at its core. Because public relations is about giving the board or … Continue reading

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Don’t forget what it’s really all about

I was doing some recent work on creating a social media programme, and the mantra kept returning to one sentiment: whatever we do, it’s all about increasing sales for the client. How do we ensure that our content influences sales? … Continue reading

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