As professional communicators we need to take care.
Care that we work with our respective audiences and constituencies.
Care that in representing clients or employers that we do so with the broader permission of the community.
Care in understanding that our audience and the broader community deserve content that’s worthy of consumption, that in some way makes difference.
Care in providing the best possible advice and counsel to clients and colleagues, based on our hard-won expertise and experience.
Do all this, and we deserve our place in the management and board suites.