The Big Deflect: the Coalition’s start in government


In the taxonomy of the Playmaker System’s Standard Table of Influence, there’s only one play in town right now from the new Australian Coalition Government, and it’s the Deflect.

[DF]-Deflect

While the US sees the Republicans and their recalcitrant Tea Party contingent going toe to toe with President Obama, with Labels, Pings and Trial Balloons filling the political debate even as we all head towards financial Armageddon, here in Australia we have a big, round, well, not much at all.

To questions about asylum seekers, a Deflect.

On the carbon tax repeal legislation, a Deflect.

Even on the date for recalling Parliament, a Deflect.

It’s the classic Play when you want to present a small target, or to minimize the thrust from a journalist or a member of the Opposition. It’s also the Play if you want to create breathing space, or position yourself as taking the high ground. All reasonable strategies to consider.

The downsides of course are that it only buys time, so expect some policy detail sometime, and it runs the risk of making the Government look uncertain.

Look out for Labels, Mirrors and Screens from the Labor Opposition soon.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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