Facts are easy. Two plus two always equals four.
They are right or wrong, known or not, understood or misunderstood.
Give me a fact and I can tick a box, make a decision.
So why don’t I?
Because of emotion. The need to belong, be part of a tribe, be loved.
The fear of being outside a group, ridiculed, just plain wrong.
Leaders know how to communicate using both elements.
They know when to inform and when to motivate.
And they know that you need both facts and emotion to be an effective communicator and an effective leader.