Not communicating as a communications strategy


OK, of course there are plenty of scenarios in which you don’t want to talk. But there are cleverer ways to manage the process than simply not talking.

Not talking always leads to trouble, particularly today when social media simply by-pass more formal (formulaic, formalized) channels.

Particularly today when audiences and those with a stake in your organization demand, more than ever, context and an explanation for your actions.

Whether they love you or hate you, they demand your attention.

Focus on managing the communications, by all means explain why facts are not forthcoming.

Just don’t refuse to talk.

Nature abhors a vacuum, and it also abhors silence. Control the conversation. Manage the debate on your terms. If you’re a government with a policy, you must presumably believe in the policy, so the notion that you’re not prepared to discuss it or defend it is simply illogical.

The same applies in business: you make a decision for a good reason, even in a difficult context, so be prepared to defend it.

Silence isn’t golden. It’s just nothing.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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