Monthly Archives: August 2013

Plays for the Prime Ministry: Deflect vs. Recast

As we enter the final two weeks of Australia’s Federal Election, not surprisingly the influence strategies of the two main parties and their leaders become centred on lower-risk conditioning. What’s fascinating is the analysis of the two main Plays and … Continue reading

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Park politics for a moment: succinct communications thinking

John McTernan, former PM Julia Gillard’s communications director, has a piece in today’s Sydney Morning Herald. Park your personal political persuasion for a moment and read it, at http://www.smh.com.au/comment/three-weeks-to-go-can-labor-still-win-20130819-2s78w.html. Photo: http://images.smh.com.au/2012/05/30/3335700/art-353-john-mcternan-200×0.jpg It’s a wonderfully succinct piece of strategic communications thinking. I’m often … Continue reading

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Plays for the Prime Ministry: First TV debate – analysing how both participants sought to influence voters

What do politicians (and for that matter, businessmen and women) do in live debates? Do they run tactical Plays for the duration of the debate, or strategic Plays that underpin their political campaign or corporate strategy?      In last … Continue reading

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Plays for the Prime Ministry: Labels lead early Plays

The first three days of the Australian Federal Election has seen the start of the election gavotte, the running of Plays and counter-Plays with the Label at the forefront. The Playcalling can be disassembled and analysed using the Playmaker’s Standard Table … Continue reading

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Labor’s Lemony Snicket period behind them

Yesterday’s formal calling of the Australian Federal Election by PM Kevin Rudd sees an end to Labor’s Lemony Snicket period (a series of unfortunate events) and the start of the battle proper. The early Play of choice from Labor, referring … Continue reading

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