Playing sport takes on a new meaning


The revelations from the Australian Crime Commission (http://www.crimecommission.gov.au/publications/other/organised-crime-drugs-sport)   on widespread use of drugs across all professional sports codes here, as well as possible match fixing, will see a range of Plays over the coming weeks as administrators, clubs and players respond to the allegations and speculation.

Plays such as Recasts, Red Herrings and Pauses will be run to buy time.

Deflects and Filters will be run to attempt to contextualize events or decision in new ways, or to explain them away.

Lanterns will be run as bad news approaches, or to ring-fence examples of wrong-doing in clubs or codes.

And Discos will be run to attempt to move as quickly as possible to a new future.

Those with unblemished reputations have the options of running a Peacock, in which they call attention to the fact that they are untainted, or a Label which would be a more thoughtful, and perhaps appropriate, declaration of freedom from suspicion.

Finally, at the extreme, some might think they have little to lose by running a Crazy Ivan, or a Call Out.

We sometimes compare the Playcalling Standard Table if Influence to the periodic table of the elements. In the same way that you get an explosion if you mix the wrong chemical elements, so too we might experience some explosions in the coming weeks as the Australian sporting world responds to these accusations.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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