And so we’re off.
Prime Minister Julia Gillard has announced the date of the next Australian Federal Election, 14th September.
Such a long lead time is unprecedented in Australian Federal Politics.
As such, it’s the first of what no doubt will be many Plays over the next seven-plus months.
And as my first blog post on Playmaking in general, lets call this one Plays for the Prime Ministry, in deference to my associate Alan Kelly’s Plays for the Presidency. It presents a few challenges in its dissection.
It’s a bold declaration that plays tactically, and as such is a Crazy Ivan in that it usurps just about everyone: the Opposition, the media, historical precedent, the public’s expectations of a few months off from electioneering.
It’s a Fiat: a declaration of fact and intent.
It’s a Bait testing the Opposition on when it chooses to release its policies. At the very least, it makes it impossible for the Opposition to plead ignorance of the election date.
Julia Gillard has also run a Label with her explanation that this is a (very) early call on the date to remove uncertainty and provide a clear timetable for the election itself.
Political Plays are perhaps the most obvious. But they apply equally to commerce, business and even non-profits. As Plays apply in an Australian context, I’ll share them and analyse them over the coming months.
(Check out the Playmaker Standard Table of Influence for a more interactive view of these plays.)