Plays for the Prime Ministry


And so we’re off.

Prime Minister Julia Gillard has announced the date of the next Australian Federal Election, 14th September.

Such a long lead time is unprecedented in Australian Federal Politics.

As such, it’s the first of what no doubt will be many Plays over the next seven-plus months.

And as my first blog post on Playmaking in general, lets call this one Plays for the Prime Ministry, in deference to my associate Alan Kelly’s Plays for the Presidency. It presents a few challenges in its dissection.

It’s a bold declaration that plays tactically, and as such is a Crazy IvanCrazy Ivan in that it usurps just about everyone: the Opposition, the media, historical precedent, the public’s expectations of a few months off from electioneering.

It’s a FiatFiat  a declaration of fact and intent.

It’s a Bait Bait  testing the Opposition on when it chooses to release its policies. At the very least, it makes it impossible for the Opposition to plead ignorance of the election date.

But Tony Abbott has already run a Pause Pause waiting for his appearance at tomorrow’s date at the National Press Club in Canberra. Let’s see if/when he runs a Recast.Recast

Julia Gillard has also run a Label Label with her explanation that this is a (very) early call on the date to remove uncertainty and provide a clear timetable for the election itself.

Political Plays are perhaps the most obvious. But they apply equally to commerce, business and even non-profits. As Plays apply in an Australian context, I’ll share them and analyse them over the coming months.

(Check out the Playmaker Standard Table of Influence for a more interactive view of these plays.)

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
This entry was posted in Influence Strategy and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to Plays for the Prime Ministry

  1. Rob Irwin says:

    Good post, Alan. The Standard Table of Influence has made it onto my favourites bar.

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