I only ask because it strikes me that, too often
the management of reputation,
the engagement of employees,
the building of relationships with customers and the public,
the declaration of corporate beliefs,
the declaration of beliefs by an organization in its products or services,
at its most basic, the simple explanation of why consumers or the public should care about an organization, a product or a service,
all seem to be done when an organization ‘has a moment’.
In an organization’s spare time, from time to time.
Not when it matters.
Not in a sustainable way.
The worrying question is, who’s kidding who? Those of us in the public relations business, or those of us running organizations?