The story of the moment appears to be centred on Facebook’s CFO David Ebersman and Facebook’s failed IPO and the subsequent plummeting of its share price.
Whether or not markets or analysts can ever predict what might happen to share prices with any accuracy, and whether we care to trust such predictions, is another conversation.
What struck me about the report in the New York Times/Sydney Morning Herald by Andrew Ross Sorkin though was that Ebersman has been noticeable by his absence, refusing to brief media, analysts, or the market at large on the share price or Facebook’s plans.
The market has reacted accordingly, and Facebook seemingly has disconnected with the very audience it so readily sought and nurtured just a few months ago.
When times are tough, communicate. When times are good, communicate. When times are complex and complicated, communicated.
The tenet communicate cogently, concisely, clearly and often is one to adhere to. Markets and stakeholders abhor communications vacuums.