Markets, stakeholders hate a communications vacuum


The story of the moment appears to be centred on Facebook’s CFO David Ebersman and Facebook’s failed IPO and the subsequent plummeting of its share price.

Whether or not markets or analysts can ever predict what might happen to share prices with any accuracy, and whether we care to trust such predictions, is another conversation.

What struck me about the report in the New York Times/Sydney Morning Herald by Andrew Ross Sorkin though was that Ebersman has been noticeable by his absence, refusing to brief media, analysts, or the market at large on the share price or Facebook’s plans.

The market has reacted accordingly, and Facebook seemingly has disconnected with the very audience it so readily sought and nurtured just a few months ago.

When times are tough, communicate. When times are good, communicate. When times are complex and complicated, communicated.

The tenet communicate cogently, concisely, clearly and often is one to adhere to. Markets and stakeholders abhor communications vacuums.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
This entry was posted in General and tagged , , , , . Bookmark the permalink.

Leave a reply: connecting and communicating counts!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s