Managing to a budget, or an objective

Managing to a budget defines a limit to what is achieved and what is delivered. (That’s the point.)

Managing to an objective defines a result, and delivers a solution to a need (That’s more business, more sales, more something. That’s the point.)

They are different, even though managing to a budget always has an objective of sorts, and managing to an objective always requires a budget.

What do you do? Which works best?

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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