Monthly Archives: September 2012

On PR planning

I’m reading a booklet at the moment by Ronald Buijsse and Goos Kant of Dutch software company ORTEC. ORTEC makes software and systems for logistics companies It’s complicated stuff that makes all those moving parts required to move goods from A … Continue reading

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Relationships should be about, er, relationships

I’m worried about social media channels. 

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What future public relations?

The world is suddenly starting to look bleaker (-still). Markets and opportunities continue to contract, and even successful companies are reducing their costs. If there is a spectrum of professions and roles that get reduced in numbers as costs are … Continue reading

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Markets, stakeholders hate a communications vacuum

The story of the moment appears to be centred on Facebook’s CFO David Ebersman and Facebook’s failed IPO and the subsequent plummeting of its share price. Whether or not markets or analysts can ever predict what might happen to share … Continue reading

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Managing to a budget, or an objective

Managing to a budget defines a limit to what is achieved and what is delivered. (That’s the point.) Managing to an objective defines a result, and delivers a solution to a need (That’s more business, more sales, more something. That’s … Continue reading

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