There are so many books on social media in the market. (The irony that they are published as books seems to have escaped everyone.)
This is one you should read, even if you’re not a PR professional.
It’s written by various writers under the banner of the UK’s Chartered Institute of Public Relations (of which I am a member). And while written as a handbook to be kept on your desk for ready access, it’s also a strategic overview of where social media fit in business and society, the opportunities open to us as PR practitioners, the effects (in some cases brutal) of social media on business, and what the future might hold.
It most certainly goes much further than many other books on the subject. For example, it goes beyond merely discussing the channels that currently prevail, investigating what might follow. Web 3.0 and the Internet of Things, both of which go far beyond public relations, are discussed intelligently and in context.
All aspects of public relations are covered: the changing face of the media, planning, networks and channels, online media relations (including reminding us that PR is much, much more than media relations), the perennial challenges of measurement (handled with real perception and the right amount of productive scepticism), and how the PR industry should change.
Peppered throughout the book are footnotes to send you to tools, sites, papers and apps.
This book is essential reading for any PR practitioner, from the novice graduate to the veteran. It’s also essential reading for anyone in business, and anyone seeking to understand the communications options open to everyone today.
Share This – The Social Media Handbook for PR Professional, by the Chartered Institute of Public Relations, edited by Stephen Waddington, published by Wiley. (Available online from various sources. Shop around. An example of the brutal reality of the social web is that this book is much cheaper to buy from sources other than Wiley’s own web page.)