The article is interesting in itself, but the comments to it are even more so. I was somewhat surprised at how many disagreed with the author’s position. Maybe this is a generational response (I’m not 23).
I think her points are well made though, and they are good general points accentuated when social media channels come into play.
Her comments are good advice for a much broader view of public relations. Balance, in the skills, experiences and yes, ages, in a team responsible for a company’s relations with the public is important. Not going too “young” or too “old” is important. And wisdom has to be leavened with new thinking, and the urgency and risk-taking of youth tempered with hard-won experience (and the scars to prove it).
Care, in how responsibilities, accountability and authority are assigned, earned, understood and exercised. Having a laff won’t work, nor will a buttoned-up set of processes that stifle the conversation.
Thought, in working out what to say, when, and how these conversations support the organisation. There is, I always say, always a bigger picture to consider.
Strategy, so that everyone understands why everyone has a role and understands why they do what they, and the contribution they make to the organisation.
Then you can go on to the social media channels.
(Disclosure: John Jones, Qubit Consulting, is a client.)